Gary Illyes is an Analyst on the Google Search team. He focuses on publishing information about Google Search systems to help publishers create websites that work well both for users and Search.
Moojin Kang is the founder and CEO of Artience, the global digital marketing agency he has led for the past 17 years.
He directs a tech-driven marketing group that partners with global enterprises such as Samsung, LG, Hyundai-Kia Motors, and CJ ENM, with expertise spanning SEO, paid search, digital advertising, and data-driven consulting in international markets.
He now leads Artience's move into the AI-driven search era, championing Generative Engine Optimization (GEO) alongside AI-powered data solutions and dashboard development for global brands. His work is anchored in the firm's "Digital + Humanism" philosophy—the conviction that technology delivers its greatest value when paired with genuine human insight.
Kenichi Suzuki is a globally recognized SEO professional based in Japan, holding the prestigious Diamond Product Expert distinction in the official Google Search Central Help Community. With two decades of experience, he is Japan's leading SEO educator and runs the country's most popular SEO blog.
As the Search Advocate at Faber Company Inc., Kenichi empowers clients with cutting-edge SEO strategies and technology. He is a sought-after speaker at international conferences, including BrightonSEO and International Search Summit.
Yunhee Choi has been working in SEO consulting for 18 years, primarily leading HQ-level SEO strategy, policy, and issue consulting for multinational companies. She enjoys starting with “Why”—because she believes every change in ’Search' has a reason behind it.
That mindset has shaped much of her career, where she has developed deep experience in diagnosing and solving a wide range of complex SEO issues. Her work focuses on helping global organizations build sustainable, scalable SEO/GEO strategies through a mix of technical insight, strategic thinking, and practical governance.
Seyong Park is the CEO of ASCENT AI and a pioneer of Korea's digital marketing industry, with previous leadership roles at Cheil Worldwide, SK Communications, and Nexon. He is the original proponent of "Intent Marketing" a movement built on visualizing the consumer purchase journey through search data and uncovering the customer intent behind it.
Over the past decade, Seyong has developed both the methodology and the SaaS platform that power this approach, delivering successful Intent Marketing case studies for leading Korean brands. His flagship product, ListeningMind, provides search-data-driven customer intent insights to top advertising agencies and consumer brands across Korea. He is also the author of Intent Marketing Revolution (인텐트 마케팅 혁명), a recently published book that codifies the theory and practice of search-data-driven marketing strategy.
Natalia Witczyk is an International SEO Consultant and the founder of Mosquita Digital, a consultancy based in Barcelona. She specializes in findability strategies for global markets, covering search engines beyond just Google, such as Yandex and Baidu.
An active industry voice, she frequently speaks at conferences and serves as a judge for the Search Awards.
Ray Grieselhuber is the Founder and CEO of DemandSphere, an enterprise AI search platform based in the US, with a strong presence in APAC. He comes from a product, engineering, and AI / ML background and also co-founded Functionize, an AI-driven UX testing automation platform. He and the DemandSphere team organize FOUND Conference, a global event series featuring the most forward-thinking speakers in AI search and SEO.
Ani Hoang is the Global Marketing Lead at Digital Web Solutions (DWS), where she drives strategy across content, brand, and growth initiatives.
With a sharp focus on digital PR, authority building, and AI-driven SEO, she helps position DWS as a category leader in scalable link building.
Marcus Pentzek is Director of SEO at Jademond Digital, a China-based digital marketing agency. With two decades of experience in search engine optimization, he is a recognized expert both in Google SEO and in SEO for China and the Chinese search ecosystem.
He launched the world’s first Baidu SEO ranking factors correlation study with Searchmetrics in 2020 and is co-author of the 2022 book SEO for China, cementing his reputation as a leading authority in Chinese SEO.
Stephen Burns is the Web Intelligence Lead at the Common Crawl Foundation (https://commoncrawl.org), the nonprofit whose open web archive underpins the training data of many major LLMs, and Principal Technical SEO/GEO Manager at Intuit's TurboTax. His work sits at the intersection of crawl data, AI training sets, and search visibility.
With more than 25 years in search, Stephen built search products at AOL (Music Search, Shopping Search, Open Directory Project), worked on the Blekko search engine, and held enterprise SEO roles at Charles Schwab and US Bank. He speaks internationally on SEO and AI search.
Hyowon Brian Yang connects brands and people through the power of search. As the co-author of "SEO Marketing That Sweeps Up Traffic" (트래픽을 쓸어 담는 SEO 마케팅), his expertise spans traditional search engines, app stores, and the emerging field of AI search.
At Hyundai Motor Company, he translates a passion for search and practical governance into scalable, global SEO strategies.
By focusing on the fundamentals of user intent, content, and technology, he builds a sustainable competitive edge for the enterprise.
A firm believer in search as a way to deliver value, Hyowon is dedicated to fostering the Korean SEO community, actively sharing his insights and experience on LinkedIn.
Jonathan Moore is an independent technical SEO and analytics consultant with over 15 years of experience. Known for his data-driven approach, Jonathan specialises in using systems and data storytelling to solve problems.
Having previously headed up the SEO and analytics for one of the UK's largest independent digital agencies, Jonathan now works with retail, travel, and eCommerce brands to optimise technical SEO, enhance analytics setups, and uncover insights that drive growth. He thrives on solving problems at pace by working with large data sets, APIs, and scripts.
Andre Alpar is a seasoned performance marketing expert with over 25 years of experience and a strong background in SEO and GEO. He has built and sold multiple businesses, including the international search and content marketing agency AKM3, which had 170 employees. This agency was majority acquired by Publicis in 2014 and integrated into Performics. Today, he is active as a speaker and advisor, primarily in the digital marketing space.
Sungwon Hwang is a hands-on SEO expert who has spent over a decade studying Naver Blog SEO and Korea’s unique search ecosystem. He has personally operated and optimized Naver blogs for more than 10 years, gaining deep, practical insight into Naver’s search structure and content evaluation systems.
He is the creator of Blogtalk Planner, a blog analysis and planning tool, and currently helps creators and businesses develop content strategies explicitly tailored to the Naver platform.
Silvia Martin is an independent SEO Consultant and the founder of Trebole, a boutique consultancy based in London, specialising in SEO strategy, international SEO and technical SEO for global clients.
She has a Masters’ Degree in Marketing, and she has been working in the SEO field since 2014, and she is also a certified mentor and search awards judge.
Jori Ford is Sr. Direct AI-driven SEO at The Aspen Group with over 15 years of experience in product and SEO strategy. She has led growth initiatives for companies including FoodBoss, G2, and SpotHero. Additionally, Jori has consulted on global migration for the CME Group and managed digital strategies for enterprise brands like Kraft, Progressive Insurance, and OfficeMax during her tenure at Publicis Groupe (Performics & Rosetta).
A regular speaker at SEO Week, SEO IRL, and TechSEOConnect, Jori specializes in technical SEO and "Hybrid Engine Optimization" to bridge the gap between traditional search and AI discovery.
Si Quan (SQ) is a senior content marketer at Ahrefs, the AI marketing platform powered by big data. He focuses on publishing content that'll help other marketers do their job better or spark new ideas.
He's also the main curator of Ahrefs' Digest, the company's weekly newsletter featuring the best content in the industry.
Isaac Díaz is the Head of Content at Holafly, where he leads the long-term strategy for blogs in over 12 languages, helping a travel app that provides global eSIM internet access to more than one million travelers.
Previously, he spent eight years at Wise driving SEO growth across multiple European markets. He is actively involved in the SEO community and has participated in events such as Search Barcelona and the SEO Office Hours podcast.
Glen Ingram is the founder of Elite Web Co., Web Search Pros, and Web A11y. He is a Certified ADA Compliance Professional and nationally recognized web accessibility expert.
Known as “The Web Accessibility Guy,” he helps brands achieve compliance while improving usability, SEO, and conversions. He is also the co-founder of Blabbit and a coach and trainer in sales systems, presentations, and branding.
Fabian Seow has worked in digital marketing agencies in Singapore for the past 6 years. During which, he has led over 600 SEO campaigns for SMEs and big brands.
He brings to the table specific expertise in aggressive website traffic growth, content EAT implementation, Google penalty recovery, and website migrations.
Jiyoung Lee helps global brands successfully enter and grow in the Korean market by building and executing full-funnel marketing strategies across channels.
Cristina Song is a regional SEO specialist with a focus on high-buying-power APAC markets - primarily South Korea and Japan, along with Singapore, Hong Kong, Taiwan, Australia, and New Zealand.
As the SEO Lead and Co-Founder of Xpandir, a boutique digital agency, she partners with global brands to break into new markets across Asia-Pacific. With her team, she helps brands bridge the gap between global ambition and local relevance.