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Conference agenda

Get an overview of the sessions and experiences we’ve planned for Search SEOul 2026.
Sep 1, 2026 · 10:00–19:00
City tour & Korean cuisine
Explore Seoul's historic sites and modern landmarks with fellow attendees.
Sep 2, 2026 · 19:00–23:00
Pre-networking party
An exclusive evening for speakers, sponsors, and VIP ticket holders. Enjoy networking and entertainment at a top venue in the heart of Seoul.

Conference day 1

September 3, 2026 · 8:30 – 17:30
8:30 – 9:00
Registration
9:00 - 9:15
Opening keynote
Michaela Park - Founder of Search SEOul, SEO Content Specialist at Holafly
09:15 - 09:45
From Prompt to Purchase: A GEO Strategy for D2C Brands in the Age of Agentic Commerce
Seyong Park - Ascent AI
9:45 - 10:15
How to Automate Your SEO & Content Marketing
Si Quan Ong - Ahrefs
10:15 - 10:45
Coffee break
10:45 - 11:15
Stop Writing for AI. Start Structuring Knowledge: Ontology for the Next Era of GEO
Yunhee Choi - Artience
11:15 - 11:45
#1 on Google, Invisible in ChatGPT? - GEO Field-Tested Playbook to Make AI Systems Recommend Your Brand
Andre Alpar - Alpar Ventures
11:45 - 12:15
Rethinking GEO: An In-House Perspective on Search Everywhere Optimization
Hyowon Brian Yang - Hyundai Motor Company
12:15 - 14:00
Lunch and networking
14:00 - 14:30
Rankings, Visibility, Citations: Does SEO Performance Translate to AI Search?
Fabian Seow - First Page Digital
14:30 - 15:00
International SEO Panel
Raquel González with Natalia Witczyk (Mosquita Digital) and Isaac Díaz (Holafly)
15:00 - 15:30
Seoul Searching: Debugging JavaScript for LLMs
Jonathan Moore - Jonathan Moore Consultancy
15:30 - 16:00
Coffee break
16:00 - 16:30
How Naver Blog SEO Works: Understanding Korea’s Unique Search Ecosystem
Sungwon Hwang - Blogtalk
16:30 - 17:00
Redefining Metrics for the AI Search Era: A 3 Layer Framework to Measure AI Presence, Readiness and Business Impact
Aleyda Solís - Orainti
17:00 - 17:30
Why are you excluding 20% of potential buyers from your customers?!
Glen Ingram - Elite Web Company

Conference day 2

September 4, 2026 · 9:00 – 18:00
9:00 - 9:20
The 3-Layer Architecture of GEO: From SEO Foundations to LLM-Specific Optimization
Moojin Kang - Artience
9:20 - 9:50
Scaling Visibility Worldwide: SEO and Brand Growth in the Search-Everywhere Era
Silvia Martin - Trebole
9:50 - 10:20
SEO Needs Quality Gates, Not Audits: Engineering SEO Into the Dev Pipeline
Jori Ford - The Aspen Group
10:20 - 10:50
Coffee break
10:50 - 11:20
Beyond Baidu: Navigating China’s Fragmented Search & GEO Ecosystem
Marcus Pentzek - Jademond Digital
11:20 - 11:50
Lessons from the Trenches of Enterprise AI Search
Ray Grieselhuber - DemandSphere
11:50 - 12:20
Break the News (and Rankings) with Digital PR
Anikó Hoang - Digital Web Solutions
12:20 - 14:00
Lunch and networking
14:00 - 14:30
The Long View: From Blue Links to Universal Search to AI Overviews
Gary Illyes - Google Search Team
14:30 - 15:00
SEO in Japan Today: How Search, Content, and Users Are Really Changing
Kenichi Suzuki - Faber Company Inc.
15:00 - 15:30
Coffee break
15:30 - 16:00
Training Data Is the New Ranking Factor
Stephen Burns - Common Crawl Foundation
16:00 - 16:30
Asia SEO Panel
Cristina Song with Marcus Pentzek (Jademond), Kenichi Suzuki (Faber Company) and Jiyoung Lee (Xpandir)
16:30 - 17:30
Networking
17:30 - 18:00
Lucky draw and closing
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South Korea’s first global SEO conference, built for the future of search.
Inquiries: support@search-seoul.com
Sponsorship: partner@search-seoul.com
Search SEOul 2026
September 1-4, 2026
Naru Seoul MGallery Ambassador Hotel, Seoul, South Korea
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