Top International SEO Conference in Korea

Search SEOul's story

Search in Korea deserved a global stage. So we built one in Seoul.

We noticed something missing. International SEOs rarely had the chance to see how search works in Korea and across Asia, and Korean marketers rarely got to learn from Western practitioners in person. Search SEOul brings both together, in the heart of Seoul.

2026 was our second edition, and the year it became a truly international gathering. For 2027, we're welcoming even more of the global search community to Seoul, while keeping the warm, close-knit feel that makes it special. By day two, you'll know people by name.

Organized by Michaela Park (founder), Yongjoon Yang (co-host), Raquel González (co-host), and Yunhee Choi (advisor)

Why join Search SEOul

International SEO looks different in every market. Our program is built around that reality.

Where East meets West

Speakers and attendees from Google, Ahrefs, and leading Asian markets share what's working across borders, for both SEO and AI Search.

A city worth the trip

Seoul is one of the most connected cities in the world. Come for the conference, and stay a few extra days to enjoy everything the city has to offer.

Practical, experience-based talks

Our speakers share real projects and real results, so you'll leave with ideas you can put to work right away.

A close-knit community

We keep the event intentionally intimate, so real conversations come easily. By day two, you'll know people by name.

Who Search SEOul is for

If search is a big part of your work, you'll feel right at home here.

The program is designed for intermediate and senior practitioners. Most sessions are in English, with live Korean text subtitles throughout, so everyone can follow along.

인하우스 SEO · 마케팅 리드

트래픽은 잘 나오고 있는데, 윗선에서는 AI Overviews랑 ChatGPT에 우리 브랜드가 왜 안 나오냐고 묻죠. 그 골치 아픈 질문, 여기서 답을 찾아가세요.

에이전시 · SEO 컨설턴트

고객마다 시장도 방법론도 제각각이죠. 매일 같은 일을 겪는 동료들과 서로의 경험담을 공유해 보세요.

테크니컬 SEO

크롤링 예산에 코어 웹 바이탈 챙기기도 벅찼는데, 이젠 LLM까지 우리 사이트를 제대로 읽는지 신경 써야 하는 시대가 왔습니다.

콘텐츠 · 디지털 PR 리드

백링크, 멘션, 여전히 중요하죠. 그런데 이제 AI 답변 속에 인용되는 것도 그만큼 중요해졌어요. 둘 다 잡는 법, 여기 있습니다.

이커머스 · 글로벌 브랜드 마케터

해외 진출한다고 해서 처음부터 다시 시작할 필요는 없어요. 다른 브랜드가 해외 시장을 하나씩 뚫어 온 방법을 직접 들어보세요.

AI 검색 · GEO 실무자

AI Overviews랑 LLM이 대체 무슨 기준으로 출처를 고르는지, 다들 감으로만 때려맞히고 있죠. 직접 테스트해 본 사람들의 결과를 비교해 보세요.

September 28 – October 1, 2027

Four days in Seoul

The main conference runs Sep 30 – Oct 1, 2027. If you can, arrive a little early to join the city tour and the pre-conference workshop.

TUE · SEP 28

City tour

Explore Seoul's historic sites and modern landmarks with fellow attendees before the talks begin.

OPTIONAL

Wed · Sep 29

Workshop + networking dinner

Spend the day in a hands-on workshop, then join speakers, sponsors, and VIP for a welcome dinner.

PRE-CONFERENCE

Thu · Sep 30

Main stage, day 1

A full day of talks on international SEO and AI Search, with perspectives from both Western and Asian markets.

MAIN CONFERENCE

Fri · Oct 1

Main stage, day 2

In-depth sessions and panels, followed by a closing party to celebrate together.

MAIN CONFERENCE

2027 lineup announced soon

Who spoke in 2026

We were honored to welcome leading SEO experts from the US, Europe, and Asia.

Gary Illyes

Search Relations Team · Google

Search SEOul 2026 Speaker - Aleyda Solis SEO

Aleyda Solís

SEO Consultant & Founder · Orainti

Kenichi Suzuki

Search Advocate · Faber Company Inc.

Search SEOul 2026 Speaker - Yunhee Choi SEO

최윤희 (Yunhee Choi) 이사

Co-founder & SEO Director · Artience

Natalia Witczyk

International SEO Consultant & CEO · Mosquita Digital

박세용 (Seyong Park) 대표

CEO · Ascent AI

SQ Ong

Senior Content Marketer · Ahrefs

Marcus Pentzek

Partner & Director SEO · Jademond Digital

Call for speakers · 2027

Got insights worth sharing? Bring them to Seoul.

A test that surprised you, a market you cracked, a strategy that truly moved the needle? We'd love to hear about it. We're now building the 2027 lineup with practitioners from the West and Asia.

Apply to speak

2026 recap · Sep 1–4, 2026

A look back at 2026

Two wonderful days at the Naru Seoul MGallery Ambassador Hotel, with a ballroom full of curious, generous people. Click any photo to see it up close.

Watch the 2026 recap

231 attendees from 21+ countries filled the ballroom

Every talk had live English and Korean subtitles

Our staff welcomed every attendee at check-in

Big smiles and surprise prizes at the lucky draw

Our home for two days: Naru Seoul MGallery Ambassador

Our sponsors welcomed attendees at their booths

New connections and ideas between every session

2027 tickets

2027 tickets are coming soon

Our special super early bird offer has now closed. Thank you to everyone who grabbed one! We'll announce the 2027 ticket phases very soon. Leave your email and you'll be the first to know.

Announcing soon

Be the first to hear when tickets open

The earliest phase always has the best price, and it tends to go quickly. We'll send you one email the moment tickets go on sale.

Every 2027 pass includes

2일권
커피 브레이크 + 점심식사
굿즈백
Session recordings after the event

Super early bird

$320

SOLD OUT

A limited number of VIP passes will also be available, with extra perks for those who want the full experience.

September 2027 · Search season

Plan one trip, enjoy three conferences

Search SEOul wraps up a busy September. With Dubai, Shenzhen, and Seoul all within three weeks, you can travel once and make the most of the whole season.

Shenzhen to Seoul = 3h 30m flight

September 2027October

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Kind words from 2026

What our attendees said

Our 2026 sponsors and partners

A heartfelt thank you to the partners who helped make 2026 possible.

Partner with us in 2027

PLATINUM

자주 묻는 질문

Everything you need to know before you join us. Can't find your answer? We're happy to help at support@search-seoul.com.

티켓은 컨퍼런스 시작 30일 전까지 환불할 수 있습니다. 그 이후에는 환불이 어렵지만, 추가 비용 없이 다른 분께 양도하실 수 있습니다. 궁금한 점은 언제든 문의해 주세요.

네, 모든 메인 세션은 녹화되어 컨퍼런스 이후 참석자에게 제공됩니다. 열람 방법은 행사가 끝나면 이메일로 안내해 드립니다.

Most sessions will be conducted in English, with some in Korean. For Korean-speaking attendees, live Korean text interpretation will be available during the conference.

물론입니다. 글로벌 관점과 함께 한국·아시아 시장의 실전 전략도 비중 있게 다뤄요. 해외 사례만 듣고 끝나는 게 아니라, 우리 시장에 바로 적용할 수 있는 인사이트를 가져가실 수 있습니다.

네, 3인 이상 단체 할인과 기업 맞춤형 패키지를 제공합니다. support@search-seoul.com 로 문의 주시면 자세히 안내해 드리겠습니다.

Join 200+ SEO professionals in Seoul this September

Secure your spot at the premier SEO conference in Asia. Super early bird pricing comes soon.

Get your super early bird tickets

한국 최초의 글로벌 SEO 컨퍼런스, 검색의 미래를 말합니다.

문의: support@search-seoul.com

스폰서 관련 문의: partner@search-seoul.com

Search SEOul 2027

September 28 - October 1, 2027

Venue TBA

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Search SEOul 소개 프로그램 연사진 스폰서로 참여하기 방문 안내(외국인용) 문의

개인정보처리방침

Search SEOul은 키워드베리(Keywordberry)에서 주최하고 운영하는 행사입니다. (사업자등록번호 273-09-02797)

15+년차 전문가가 직접 전하는 SEO와 AI 검색, 서울에서.

2026 in numbers