Top International SEO Conference in Korea

Search SEOul's story

Search in Korea deserved a global stage. So we built one in Seoul.

We noticed something missing. International SEOs rarely had the chance to see how search works in Korea and across Asia, and Korean marketers rarely got to learn from Western practitioners in person. Search SEOul brings both together, in the heart of Seoul.

2026 was our second edition, and the year it became a truly international gathering. For 2027, we're welcoming even more of the global search community to Seoul, while keeping the warm, close-knit feel that makes it special. By day two, you'll know people by name.

Organized by Michaela Park (founder), Yongjoon Yang (co-host), Raquel González (co-host), and Yunhee Choi (advisor)

Why join Search SEOul

International SEO looks different in every market. Our program is built around that reality.

Where East meets West

Speakers and attendees from Google, Ahrefs, and leading Asian markets share what's working across borders, for both SEO and AI Search.

A city worth the trip

Seoul is one of the most connected cities in the world. Come for the conference, and stay a few extra days to enjoy everything the city has to offer.

Practical, experience-based talks

Our speakers share real projects and real results, so you'll leave with ideas you can put to work right away.

A close-knit community

We keep the event intentionally intimate, so real conversations come easily. By day two, you'll know people by name.

Who Search SEOul is for

If search is a big part of your work, you'll feel right at home here.

The program is designed for intermediate and senior practitioners. Most sessions are in English, with live Korean text subtitles throughout, so everyone can follow along.

In-house SEO & Marketing Leads

You own the traffic number, but the board asks about AI Overviews and ChatGPT citations now, too. Come with your hardest questions.

Agency & SEO Consultants

Ten clients, ten markets, ten sets of rules. Trade real playbooks with peers who manage the same chaos.

Technical SEOs

Crawl budgets and Core Web Vitals were the job. Now it's making sure LLMs can actually read your site too.

Content & Digital PR Leads

Links and mentions still matter—but so does getting quoted inside an AI answer. Learn what earns both.

E-commerce & Global Brand Marketers

Launching in a new country shouldn't mean starting from zero. Hear how brands scale visibility market by market.

AI Search & GEO Practitioners

Everyone's guessing how AI Overviews and LLM answers pick sources. Compare notes with people actually testing it.

September 28 – October 1, 2027

Four days in Seoul

The main conference runs Sep 30 – Oct 1, 2027. If you can, arrive a little early to join the city tour and the pre-conference workshop.

TUE · SEP 28

City tour

Explore Seoul's historic sites and modern landmarks with fellow attendees before the talks begin.

OPTIONAL

Wed · Sep 29

Workshop + networking dinner

Spend the day in a hands-on workshop, then join speakers, sponsors, and VIP for a welcome dinner.

PRE-CONFERENCE

Thu · Sep 30

Main stage, day 1

A full day of talks on international SEO and AI Search, with perspectives from both Western and Asian markets.

MAIN CONFERENCE

Fri · Oct 1

Main stage, day 2

In-depth sessions and panels, followed by a closing party to celebrate together.

MAIN CONFERENCE

2027 lineup announced soon

Who spoke in 2026

We were honored to welcome leading SEO experts from the US, Europe, and Asia.

Gary Illyes

Search Relations Team · Google

Search SEOul 2026 Speaker - Aleyda Solis SEO

Aleyda Solís

SEO Consultant & Founder · Orainti

Kenichi Suzuki

Search Advocate · Faber Company Inc.

Yunhee Choi

Co-founder & SEO Director · Artience

Natalia Witczyk

International SEO Consultant & CEO · Mosquita Digital

Seyong Park

CEO · Ascent AI

SQ Ong

Senior Content Marketer · Ahrefs

Marcus Pentzek

Partner & Director SEO · Jademond Digital

Call for speakers · 2027

Got insights worth sharing? Bring them to Seoul.

A test that surprised you, a market you cracked, a strategy that truly moved the needle? We'd love to hear about it. We're now building the 2027 lineup with practitioners from the West and Asia.

Apply to speak

2026 recap · Sep 1–4, 2026

A look back at 2026

Two wonderful days at the Naru Seoul MGallery Ambassador Hotel, with a ballroom full of curious, generous people. Click any photo to see it up close.

Watch the 2026 recap

231 attendees from 21+ countries filled the ballroom

Every talk had live English and Korean subtitles

Our staff welcomed every attendee at check-in

Big smiles and surprise prizes at the lucky draw

Our home for two days: Naru Seoul MGallery Ambassador

Our sponsors welcomed attendees at their booths

New connections and ideas between every session

2027 tickets

2027 tickets are coming soon

Our special super early bird offer has now closed. Thank you to everyone who grabbed one! We'll announce the 2027 ticket phases very soon. Leave your email and you'll be the first to know.

Announcing soon

Be the first to hear when tickets open

The earliest phase always has the best price, and it tends to go quickly. We'll send you one email the moment tickets go on sale.

Every 2027 pass includes

2-day pass
Coffee breaks + lunch
Goodies bag
Session recordings after the event

Super early bird

$320

SOLD OUT

A limited number of VIP passes will also be available, with extra perks for those who want the full experience.

September 2027 · Search season

Plan one trip, enjoy three conferences

Search SEOul wraps up a busy September. With Dubai, Shenzhen, and Seoul all within three weeks, you can travel once and make the most of the whole season.

Shenzhen to Seoul = 3h 30m flight

September 2027October

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Kind words from 2026

What our attendees said

Our 2026 sponsors and partners

A heartfelt thank you to the partners who helped make 2026 possible.

Partner with us in 2027

PLATINUM

Frequently asked questions

Everything you need to know before you join us. Can't find your answer? We're happy to help at support@search-seoul.com.

Tickets can be refunded up to 30 days before the start of the conference. After that date, tickets are non-refundable, but you’re welcome to transfer your ticket to another attendee at no additional cost. If you have any questions, feel free to contact us.

Yes. All main sessions will be recorded and made available to attendees after the conference. Access details will be shared via email following the event.

Most sessions will be conducted in English, with some in Korean. For Korean-speaking attendees, live Korean text interpretation will be available during the conference.

The conference brings together Asian and Western perspectives to create a truly global learning experience. Attendees can expect sessions covering Korean, Asian, Western, and cross-border strategies, with real-world insights from international experts.

Yes. We offer group discounts and custom corporate packages for teams and organizations. If you're planning to attend with colleagues, please contact us at support@search-seoul.com for more information and tailored pricing options.

Join 200+ SEO professionals in Seoul this September

Secure your spot at the premier SEO conference in Asia. Super early bird pricing comes soon.

Get your super early bird tickets

South Korea’s first global SEO conference, built for the future of search.

Inquiries: support@search-seoul.com

Sponsorship: partner@search-seoul.com

Search SEOul 2027

September 28 - October 1, 2027

Venue TBA

Quick links

About Search SEOul Agenda Speakers Become a sponsor Plan your trip Contact

Search SEOul is organized and operated by Keywordberry (키워드베리), Business Registration No. 273-09-02797.

SEO and AI Search by the experts, in Seoul.

2026 in numbers